Mokhatlo oa Khoebo oa Ho ea Sebakeng
Litabeng tsa maeto le tsa bohahlauli, DMO e emetse Mokhatlo oa Khoebo oa ho Tsamaea. Li emela libaka le ho thusa ho ntlafatsa leano la bona la nako e telele le leeto la bohahlauli.
Li-DMO li tla ka mefuta e sa tšoaneng mme li na le mabitso a kang "Lekhotla la Bohahlauli," "Kopano le Baeti Bureau" le "Khoebo ea Bohahlauli." Ka tloaelo ba karolo ea lekala la lipolotiki kapa karolo e ikarabellang ea ho khothalletsa ho etela sebaka se khethehileng le ho hohela le ho sebedisa maeto a maeto .
Li-DMO li phetha karolo ea bohlokoa ho nts'etsopele ea nako e telele ea libaka, ka ho theha leano le atlehang la maeto le bohahlauli.
Bakeng sa moeti, DMO e sebetsa e le tsela ea ho ea moo u eang teng. Ba fana ka tlhahisoleseding ea morao-rao e mabapi le lihlekehlekeng tsa histori, tsa setso le tsa lipapali. Ke lebenkele le le leng la ho emisa, ho boloka ho ba teng moo baeti ba khonang ho ikopanya le basebetsi, fumana limmapa, libukana, libuka le libuka le libuka tse entsoeng ke DMO le bareki ba eona.
DMO ho ba teng Inthaneteng ke habohlokoa ka ho khetheha. Lipalo-palo li bontša hore baeti ba boikhathollo ba batla mehloli e mengata ea Inthanete nakong ea mesebetsi ea bona ea ho etsa litokisetso. Liwebsaete tsa DMO tse bolokang lik'halendara tsa morao-rao, lethathamo la lihotele, liketsahalo le lintlha tse ling tse sebetsang tsa maeto ke tsa bohlokoa haholo ho baeti ba khathollang ba tlang.
Maqephe a Websaete a inehetseng ho "litsela tsa" bahahlauli "kapa" ho etela maeto "a atlehile ka ho khetheha ho hohela baeti ba thahasellang lipapali tse phahameng, tsa lijo tse holimo, tsa golf, tsa botle kapa mefuta e meng ea maeto.
DMO e 'ngoe le e' ngoe e sebelisa mekhoa e lumellanang le moralo oa eona le maraka a lebisitsoeng. Ka molao, maeto a maiketsetso a atisa ho lebisa tlhokomelo ea mantlha bakeng sa libaka tse nang le mohloli o hlokahalang. Ho rekisoa ha likopano ho etsa hore ho be le tefo e kholo ho ba boholong ba lekhetho. Hape maruo a DMO a atisa ho tsosoa molemong oa ho hohela khoebo ena.
Leha ho le joalo, li-DMO li tlameha ho etsa liphutuho tse ipiletsang ho baeti bohle, eseng feela liboka tsa khoebo. Li emela lihotele, libaka tse ntle, libaka, lireschorente le litšebeletso tse ling tseo bohle ba tsamaeang ba li sebelisanang.
Ho tšehetsa DMO
Basebeletsi ba DMO, ke hore, moeti oa boikhathollo, moeti oa likhoebo le bahlophisi ba liboka, ha ba lefelle litšebeletso. Ke hobane li-DMO li atisa ho lefisoa ka likhetho tsa bolulo, ho ba le litho tsa litokelo, litereke tse ntlafatsang le mehloli e meng ea mmuso.
Litho tsa DMO, tse kang lihotele, libaka tse ntle le tsa histori li totobetse haholo ho ntšetsa pele maeto le bohahlauli. Hase feela ho fana ka mesebetsi, ho tlisa liranta tsa lekhetho bakeng sa ntlafatso ea mehaho ea mehaho, e phahamisa boemo ba sebaka seo u eang ho sona.
Ho etela libaka tse ntle ho eketsa menyetla ea hore libaka tse ling tsa lireschorente, mabenkele, mekete, liketsahalo tsa setso le lipapali li tla khahloa ebe li mela sebakeng seo se eang ho sona.
DMOs At-A-Glance
Li-DMO li tlatsetsa molemong oa moruo oa boikhathollo le boithabiso ba MICE sebakeng se fanoeng.
Li-DMO li laola, li bōpa le ho kenya ts'ebetsong matšolo a papatso le lipapatso ho susumetsa baeti hore ba etele moo ba eang teng
Li-DMO li buella chelete e eketsehileng bakeng sa ho ntlafatsa phihlelo ea baeti.
Li-DMO li etsa liphutuho ho hohela likopano, liboka le liketsahalo ho ea moo li eang teng. Ba sebetsa haufi-ufi le bahlophisi ba liboka ho rera liketsahalo tse atlehang tse bonts'ang sebaka sa ho etela le libaka tsa eona tse ntle ka tsela e ntle ka ho fetisisa.
Li-DMO lia kopana le baeti ba boikhathollo, ba phomolo le ba MICE, litsebi tsa liboka, likopano, baeti ba khoebo, baeti ba tsamaeang le baeti ba tsamaeang ba nang le bobeli ba FIT le sehlopha sa baeti ba tsamaeang.
Moruo oa DMO
Ho tsamaea le bohahlauli ke e 'ngoe ea likarolo tse potlakileng tsa moruo lefatšeng ka bophara. E phetha karolo ea bohlokoa ho nts'ets'etsong ea libaka tse tsoelang pele. Ho latela litlaleho tsa Leeto la Leeto la Leeto la Leeto la Lefatše (WTTC), indasteri e sebelisa batho ba ka bang limilione tse 100, ba emelang karolo ea 3 lekholong ea mosebetsi oa lefatše lohle. Ha ho pelaelo hore e lefella ho khothalletsa maeto le bohahlauli.
Ho ea ka sehlopha se ka sehloohong sa indasteri, Mokhatlo oa Machaba oa Khoebo (Marketing Marketing Association International) (DMAI), chelete e le 'ngoe ea 1 e sebelisitsoeng ho rekisa ho ea hohle e hlahisa $ 38 ka ho sebelisa chelete ho baeti linaheng tse ling.
Ha ho makatse, ebe ho sebelisoa lichelete tse ling tsa liranta tse limilione tse likete tse 4 selemo le selemo ho tšehetsa lichelete le ho lefella DMO lefatšeng ka bophara.